This striking video of an artist hand-painting a giant 3-D window into Newfoundland and Labrador, 60 feet above Toronto's Gardiner Expressway, was taken over a period of three weeks. The superboard is part of Newfoundland and Labrador's Fresh Air campaign which tempts travellers to escape to the province and leave smog and humidity behind.
Less smog, less humidity, less of what you've unwittingly become accustomed to.
Try as we might, we hope you understand that mere words won't suffice when it comes to conveying how something as simple as a real breath of fresh air makes you feel.
After all, how do you explain something that makes you feel the way it does as a result of less? Less smog, less humidity. They say ‘less is more' but you tend not to believe it until you're here. And you find it's seemingly what you're not surrounded by that moves you.
And for just a moment, your mind tries to fool you into believing it's a lack of something you're experiencing in the air. And then it hits you. It's not a void at all. It's what fresh ocean air feels like.
And when you sit down and think about it, the fact that the air is so clear and that you're seeing things with more clarity is anything but a coincidence.
Which is sometimes why people tend to stay a little longer. And a few simply don't go back.