Rich with history. Rife with culture. Sprawling with natural beauty. A land of exaggerated proporations. All these wonders have been here for thousands of years, embraced by those who happened upon them.

Take Leif Erickson, for example. Tourist? Highly unlikely. Even John Cabot, who some might argue was on a bit of a pleasure cruise, was certainly no tourist. And the countless thousands who have followed since and landed on these shores, some staying for weeks and others for generations, were travellers one and all.

You see, tourists know what they are looking for long before they know what is really here. And they want it all wrapped up in a neat little package. A traveller, on the other hand, seeks the truth of this place – the very heart and soul of the land and the people itself.

And while finding the true spirit of this land, you’ll stumble upon everything from wildlife to people to amazing vistas to culture. In fact, being the most easterly point in North America merits our very own time zone, half-an-hour off-kilter with the rest of the world. Which is why this place is for the traveller, not the tourist. Around every corner, around every bend, you will find a little piece of heaven, an unexpected delight, a playful breeze that will help your journey. But these are only elements of what makes this place truly unforgettable. And therein lies the magic of this mysterious land – in order to find what you are looking for, you must first be willing to let go of your expectations, willing to really lose yourself. And let the traveller inside lead you to places you never dreamed possible.

Because if there was ever a place to be a true traveller, it would be right here, in Newfoundland and Labrador.